Treyous Jarrells, former running back for Colorado State turned cannabis entrepreneur, called High Times. “Got an exclusive for you,” he said. “This is history, my brothers.”

Green Roads Athletics, a division of Green Roads World in which Treyous serves as a consultant, has become the first CBD based company to openly enter the professional sports realm.

“We have finalized a deal with the NAPB [the North American Premier Basketball League],” he said. “We now are the Official Alternative Nutrition for the NAPB.”

“This is history,” Trey repeats. “Athletes such as myself have been working extremely hard to make CBD an alternative alongside the opioids, stimulants, painkiller shots and over the counter medicines a reality. We will be providing the league with pharmacist-formulated CBD products, hosting educational seminars and engaging in community events.”